Brand Message
Almond Coffee House positions itself as Amman’s favorite spot for high quality and specialty
coffee and pastries, with a goal to be as inclusive and accessible as possible.
Brand Story, History, and Business
Established in 2016, Almond Coffee House began in Amman, Jordan, with a focus on freshly
roasted coffee, breakfast options, salads, and desserts. Its popularity led to the opening of a
second branch in Rabyeh and 3 more branches to follow. The café is renowned for its
innovative interiors, locally roasted specialty beans, a wide variety of desserts and baked goods
all prepared in-house daily and strong branding that simply & clearly reflects Almond’s
messages.
Mission & Vision
At Almond we are committed to provide a welcoming environment where customers can enjoy
exceptional coffee and freshly baked goods for different dietary needs with the best overall
experience and satisfaction.
Our vision is to be one of the leading coffee brands in the region and globally
Our vision is to be one of the leading coffee brands in the region and globally
Brand Values
Quality
Emphasis on sourcing premium coffee beans and baking goods fresh daily.
Community: Creating a welcoming space that serves not only as ahangout for dessert
enthusiasts and coffee lovers alike, but also a hub where students, freelancers and
remote workers can connect
Innovation
At Almond we have a research and development team focused on
developing new items and improving our existing offerings, as well as researching how
we can improve the overall customer experience and satisfaction.
Inclusivity